Payer Channel Marketing

Our team is experienced across a variety of channels in the US, including private and public health plans, hospitals, tertiary care settings (e.g., LTC, home health, infusion centers), government agencies, and access intermediaries. We help brands to identify channel insights, optimize their channel mix, and improve their tactical execution across channels.

Value Story Development

A key component of our service offering involves helping clients demonstrate the value of their products to a wide range of customers and access influencers. Through a formal process of message development and testing, we help clients communicate effectively with managed care decision-makers. For much of this work we leverage our extensive primary research network of public and private health plans, hospitals, and physicians.