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Specific Emerging Markets Strategies

Our understanding of local price and access dynamics shapes the services we can offer you. For example, in free-priced out-of-pocket markets, we conduct patient and clinician surveys (in addition to payer research) to gauge willingness to pay and optimal price. In emerging HTA markets, we specialise in global model adaptation to local requirements. Recognising the value of engaging at policy-maker level in partially reimbursed markets, we have experience in designing and validating payer partnerships including innovative patient access schemes.